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Blog: When writing appeals, be clear you’re asking for money…

This piece was first published on The Professional Copywriters’ Network website. In the competitive world of charity direct mail, you sometimes have to push smaller organisations to ask their...

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The Dream Job: Writing Terrence Higgins Trust’s new Toss Off Campaign

There can’t be many charity campaigns out there where the writer has kept their trusty copy of Roger’s Profanisaurus on their desk for reference. But as the copywriter for Terrence Higgins Trust’s new...

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